Sell smarter • Save more

Sell smarter in Canada's new economy — and keep your equity.

Start FSBO-only for $149 or add MLS® exposure with Essentials or Plus. Modern tools, clear pricing, and help when you need it.

National exposure Showing scheduler Lead inbox

Why For Sale By Owner?

Keep more equity while still reaching serious buyers. Start with FSBO-only and add MLS® exposure on REALTOR.ca whenever you're ready.

  • Flat-fee plans. No contracts.
  • Beautiful listing pages and feature sheets.
  • Leads and showings organized in one place.
Sunny Canadian neighbourhood street

How it works

  1. Create your listing — photos, details, pricing.
  2. Boost reach with MLS® (optional) via Easy List Realty.
  3. Manage leads and showings with built-in tools.
  4. Negotiate & close with guidance when you need it.

Today's New & Updated Listings

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FSBO value

FSBO Only

$149
For Sale By Owner ONLY (no MLS®)
  • Ideal if you don’t want MLS® now
  • Upgrade to REALTOR.ca any time
  • Flat fee covers all listing types
  • For Rent or For Sale — listed until it’s sold or rented
Most popular

FSBO Essentials

$499
Includes MLS® exposure
  • REALTOR.ca exposure via Easy List Realty
  • 24/7 AI call forwarding
  • Agents’ showing systems & open houses
  • Contracts + 7-day support
Flexible extras

FSBO Plus

$499 + add-ons
Everything in Essentials, plus optional pro services
  • Offer Assist (setup $199 + 0.1% at sale)
  • Pro CMA & Pricing Help ($199)
  • Photos & Measurements ($199)
  • Lawn sign install ($125); MLS® steps with pro ($99)

Local board compliance and availability may vary by region.

Offer Assist — pro help when an offer arrives

Keep control of your sale and get expert assistance only when you need it. Offer Assist helps you evaluate, counter, and finalize offers with confidence.

  • Guidance on price, terms, and conditions
  • Help drafting counters and handling multiple offers
  • Coordinate next steps to closing with clarity
Setup $199 + 0.1% at sale

You only pay the percentage if the sale closes. Available Canada-wide; availability may vary by region.

Abstract handshake over approved offer — Offer Assist
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"I have been very impressed with the service provided by FSBO and definitely recommend them to sellers. The one problem I have found is that most realtors will not show their purchasers for sale by owner properties, due to not being guaranteed full commissions. That shows most realtors are putting their own interest ahead of their clients. Hopefully that attitude will change as it has been a really positive experience dealing with FSBO, and it has been most advantageous to both buyer and seller, in every way. "
S

Shelly-Ann Petz

Calgary, AB

★★★★★
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"I have no regrets with using FSBO. Their service was great; very responsive and cordial and best of all I saved money! Life is good. Thank you, Bill, Jen, Sharan and team. "
T

Taylor

Calgary, AB

★★★★★
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"Thank you so much for handling the listing and connected requirements! This has been a smooth process and I would recommend your services to anyone who wants to take on a sale themselves. Thank you again All the best"
J

Justus Benseler

Calgary, AB

★★★★★

Guides & resources

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Guide

Pricing your home in today’s market

Use a simple, data-driven method to set a competitive asking price with room to negotiate.

Read guide
Checklist

Showing-day prep: what buyers notice

Declutter, light, scent, and safety — a quick list to prep with confidence.

Download

Frequently asked questions

No. Many sellers succeed without MLS®. You can start FSBO-only and upgrade to MLS® anytime.