How FSBO & REALTOR.ca Are Linked Together
All of our MLS® System listings on REALTOR.ca feature multiple links that take buyers and agents directly to your full ForSaleByOwner.ca listing. In practice, all roads lead straight to you—while still taking advantage of REALTOR.ca’s massive audience.
Multiple Entry Points
Email, book-a-showing, and description links all point back to your FSBO listing.
Same Tools as Agents
Open houses, inquiry forms, and contact options work just like a full-service agent’s listing.
FSBO Control
You stay in charge as the seller—our systems simply route all attention back to you.
MLS® exposure via Easy List Realty Ltd. · FSBO-first control via ForSaleByOwner.ca
All Roads Lead Directly to Your Listing
On a genuine REALTOR.ca sample listing, multiple buttons and text links route buyers and agents to your ForSaleByOwner.ca listing, where your full details, photos, documents, and contact info live.
Sample REALTOR.ca Listing & Link Diagram
This annotated screenshot shows exactly how a real REALTOR.ca listing links through to your ForSaleByOwner.ca listing. Each circled area highlights one of the paths that buyers and agents can use to reach you.
Click to view a larger, full-size version of this diagram in a new tab.
On your live site, be sure to host realtor-page-info.jpg in the same folder as this page
(or update the paths above) so this thumbnail and full-size view both work correctly.
Sample REALTOR.ca Listing: Where the Links Live
Some MLS® System listings on REALTOR.ca will show more buttons, some a few less—but they all share the same goal: to make it easy for buyers and agents to reach you and your FSBO listing.
On our sample listing, we’ve highlighted the different buttons and text areas on REALTOR.ca that connect directly to your ForSaleByOwner.ca listing. These may include:
- Blue “Email” button that sends messages to our brokerage, then straight to you.
- Blue “Book Showing” button that lets buyers or agents request a viewing.
- Text in the description that tells readers there’s more information available via the links.
- Open house information that appears when you schedule open houses.
In every case, our systems are designed so that these inquiries and clicks lead back to your FSBO listing and, ultimately, to you as the seller.
All Roads Lead to You
No matter which button a buyer or agent clicks, they’re ultimately routed to your ForSaleByOwner.ca listing or your own contact details. You stay in control of your sale while still using REALTOR.ca as a powerful discovery engine.
Open Houses on REALTOR.ca
The Open House function on REALTOR.ca is included in our service and is available to each of our customers. You can use it to promote your open houses to buyers and real estate agents who are browsing REALTOR.ca.
This works exactly the same way it does for full-service real estate agents—only in this case, you do the showings yourself.
Learn More About Open HousesHow Calls, Emails & Showings Get to You
We combine the power of the REALTOR.ca interface with smart routing behind the scenes—so every inquiry from buyers and agents reaches you quickly and reliably.
24/7 AI Call Forwarding
When someone calls the brokerage’s phone number about your listing, our AI call service can answer, provide basic information, and connect the caller directly to you.
This keeps you reachable around the clock, without you needing to be glued to your phone.
Auto-Forwarding of Inquiries
When buyers or agents click the blue “Email” button on REALTOR.ca, their message is sent to our brokerage and then automatically forwarded to you instantly via our secure mail servers.
You receive inquiries directly, so you can respond quickly and stay in control of the conversation.
Book-a-Showing Requests
When someone clicks the blue “Book Showing” button and asks to schedule a viewing, those requests are also automatically forwarded to you instantly.
You pick the time, confirm the appointment, and host the showing as a For Sale By Owner seller.
Links to Your FSBO Listing – In Both Directions
Your ForSaleByOwner.ca listing and your REALTOR.ca listing are deliberately connected. That way, anyone who discovers you on one platform can easily reach the other for more details.
On REALTOR.ca, each of our listings contains a phrase in the listing description (often highlighted in sample screenshots) that tells the reader there is more information available by clicking on the various links and buttons.
These cues make it clear that the buyer or agent can follow the links to see the seller’s full ForSaleByOwner.ca listing—including extra photos, documents, and any additional details you’ve chosen to share.
At the same time, your ForSaleByOwner.ca listing is also linked back to your MLS®/REALTOR.ca listing, so visitors can see how it appears on REALTOR.ca if they wish.
Two Listings, One Seller
Think of REALTOR.ca as the high-traffic storefront window, and your ForSaleByOwner.ca listing as the full showroom. Links move buyers and agents effortlessly between them, while always leading back to you.
Same Online Features, FSBO Flexibility
This approach lets our For Sale By Owner properties tap into the same online features that full-service real estate agents offer their clients—open houses, inquiry forms, showing requests— while still keeping you in the driver’s seat.
Have questions about how your FSBO listing will connect with REALTOR.ca in your specific province? Our team can walk you through a live example and show exactly how the links work.
Talk to Us About FSBO + REALTOR.ca