Our Selling Process
Technology and the Internet have changed the way we buy and sell property. With For Sale By Owner and Easy List Realty, private sellers can access a smarter, more cost-effective way to market a home, add MLS® System exposure, and reach one of the largest pools of qualified buyers in Canada.
Our low-cost flat fee MLS® System option can place your home on REALTOR.ca, social media, and additional high-traffic real estate websites through our listing syndication network.
What This Process Covers
7 Steps- • Research the platform and how it works.
- • Create your listing and choose add-ons.
- • Add pricing, photo, and prep services if needed.
- • Start showing your property.
- • Receive offers your way.
- • Call us whenever you need help.
- • Close the deal with your lawyer or notary.
Here are the steps to a successful home sale with For Sale By Owner and our brokerage network.
The 7-Step FSBO Selling Process
This process is built to keep you informed, organized, and in control from the first click to the final closing.
Research Our Website
We’ve been doing this for 20+ years, and we believe that explaining how our services work in detail helps sellers feel more confident in themselves and in the process. We invite everyone to spend time going through the information on our site—even seasoned FSBO sellers.
Create Your Listing & Add Optional Services
Creating a listing on our system takes most sellers about 15 to 20 minutes using an easy, step-by-step online process. During checkout, you can choose optional services such as MLS® System exposure, social media ads, or lawn signs to increase visibility.
You have full access and control of your listing, and your data, at all times during the selling process.
FSBO-Only Listing
Start with a ForSaleByOwner.ca listing only, and manage it fully inside your seller account.
FSBO + REALTOR.ca
Add the MLS® System option and connect your listing to REALTOR.ca and the wider syndication network.
Hire Any Additional Services You Need
We recommend pricing your home properly from the beginning—when buyer interest is at its highest. If you are unsure about the asking price, you can order an appraisal or obtain historical sold data from us if it is available in your area.
Many sellers also choose professional photography, a 3D tour, measurements, or floor plans before going live. Getting this done before the listing launches usually makes the whole process much smoother.
Pricing Support
Appraisals, sold data, or CMA-style guidance help you price more confidently.
Photos & 3D Tours
Professional visuals can help your property stand out online.
Measurements & Floor Plans
Useful add-ons that make your listing feel complete and polished.
Showing Your Home
As soon as we upload your listing to the appropriate MLS® System, exposure on REALTOR.ca and our syndication feeds is often immediate. Buyers and buyer’s agents may start contacting you within hours.
This creates an initial buzz around your property. It is very important that your listing information is 100% correct when you make your REALTOR.ca debut. That is why we are so thorough during setup.
From this point on, you should be easy to reach and as accommodating as possible with showing requests. A phone number that is available 24/7 helps a lot. Keeping your home extra tidy reduces the stress of short-notice viewings.
Pro Tip
Work around buyers’ schedules whenever you reasonably can. Flexibility often increases your chances of attracting serious interest more than sellers realize.
Receiving Offers
The real estate sales contracts for each province are provided to our customers in PDF format. You have two main options for how offers are received.
Option 1
Offers are submitted directly to you
Buyers and buyer’s agents send their offers to you for acceptance, review, counter, or rejection.
Option 2
Offers are submitted directly to your lawyer
Some sellers prefer to have all offers sent straight to their lawyer for handling and review.
If the buyer is not represented, they can use the blank provincial sales agreement PDF. If a real estate agent is involved, the agent will typically bring the offer to you—or to your lawyer if you have instructed them to do so.
Call Us If You Need Help
We are here for you until the property is sold. If you need help or have a question, just call or email our customer service team and we’ll do our best to help you move the sale forward successfully.
Support Reminder
Your success is our success. Toll-free support: 1-888-323-1998 ext. 0
Close the Deal
To help your sale go smoothly, we recommend that you line up a real estate lawyer or notary before your listing goes live. Many sellers receive an offer quickly and then find themselves scrambling to locate legal help on short notice.
Once you have an accepted deal, your lawyer or notary takes over the conveyancing process and handles the legal paperwork, title transfer, and closing logistics. Closing, adjustment, and possession dates should be clearly set out in the sales contract.
Your legal professional works with you to protect your interests and make sure the transfer to the new owners is completed properly.
Final Thought
Following these steps will help you be more successful selling on your own. Good luck with the sale of your property!
Ready to Start Your Selling Process?
The hardest part is often just getting started. Once you do, our tools, resources, and brokerage network help guide the rest.
Research first, set up your listing, prepare your pricing and visuals, stay responsive when the showings begin, and make sure your legal support is in place before the finish line.
That’s the FSBO path in a nutshell: smarter tools, lower costs, and more control.
Take the First Step
Create your listing now, work at your own pace, and add the services you want when you’re ready.