Guide
Set the right price without second‑guessing
A simple 3‑step method to triangulate your asking price using comparable sales, live competition, and demand signals. Includes a calculator and worksheet.
Featured how‑tos
Checklist
Photo‑day prep that makes listings pop
Room‑by‑room prep in under 90 minutes: decluttering, lighting, angles, and what to leave out. Plus a printable shoot list.
Playbook
Offer to close: your step‑by‑step play
Decode conditions, counter like a pro, manage timelines, and get to possession day with fewer surprises.
Easy Offer
Hands‑on help when an offer arrives — evaluation, counters, timelines, and coordination to closing.
Note: Offer Assist services are provided exclusively by Easy List Realty.
Yard Signs that get noticed
Boost curbside traffic with clean, double‑sided lawn signs. Choose brokerage‑branded or pure FSBO branding—delivered fast across Canada.
Find local pro services
Browse paid featured businesses across Canada—lawyers, inspectors, photographers, staging, and more. Search by province, city, category, or company name on the directory.
Open pro services directoryDownloads & tools
Worksheet
Download PDF
Pricing worksheet (printable)
Capture your top 6 comparables, make adjustments, and compute a target list price and negotiation floor.
Template
Download CSV
Showing request log
Track requests, confirm times, and record feedback to inform price and messaging.
Checklist
Download PDF
Offer‑to‑close milestones
A one‑pager with key dates, responsibilities, and documents—from deposit to keys.
Pricing playbook
Price is a strategy, not a guess. Start with recent sales within 3–6 months, limit to your micro‑area and similar property type, then adjust for size, condition, and extras like suites or parking. Pressure‑test against current competition and set a number that attracts showings without leaving money on the table.
- Gather 6–10 transfers within 1 km (urban) or similar pocket (suburban/rural)
- Normalize by living area (price per finished sqft)
- Build a “list‑low vs. list‑tight” scenario and track results weekly
Photos & marketing
Great photos earn clicks and tours. Stage for light, remove visual noise, and lead with your three strongest angles. Add a one‑page feature sheet that highlights upgrades, neighbourhood perks, and showing instructions.
- Windows spotless; all lights on; consistent colour temperature
- Hide cords, bins, pet items, and countertop clutter
- Sequence: hero exterior → kitchen → living → primary → best extras
Offer essentials
Understand price, deposit, inclusions/exclusions, possession, and conditions. Confirm timelines in writing and keep a shared timeline with the buyer’s side to avoid last‑minute surprises.
- Know your must‑haves vs. nice‑to‑haves before you counter
- Use expiry times to keep momentum without pressure
- Keep a clean paper trail and version control
Closing day readiness
Line up conveyancing with your lawyer, confirm insurance details, and prepare keys, fobs, manuals, and final readings. Aim to be move‑out ready the day before possession.
- Funds routing confirmed (trust account, bank draft, wire)
- Walk‑through checklist ready and utilities scheduled
- All personal property removed unless agreed otherwise
Frequently asked
Can I start without MLS® and add it later?
Yes. Many sellers begin with a private listing and add MLS® exposure later for broader reach.
What if I receive multiple offers?
Set a clear process and timeline, keep terms consistent, and communicate respectfully with each party. Offer Assist can help you run a clean process.
Do I need a lawyer?
Yes. A real estate lawyer handles conveyancing, trust funds, title, and registration. Engage them early to avoid delays.