Why For Sale By Owner Inc. Is Different
We’re one of the only true FSBO platforms left in Canada, built for sellers who want to stay in control, save on traditional commissions, and still look completely professional online.
Our Focus
Give FSBO sellers only the tools they actually need to succeed — without bloated add-ons.
Our Sellers
Independent, resourceful, hands-on owners who would rather keep their equity than pay big commissions.
Since 1997
Established in Edmonton, Alberta and focused on FSBO sellers coast-to-coast ever since.
Our answer to “What makes you different?” is simple: we prioritize what moves the needle for sellers and remove everything that doesn’t.
What Sets Us Apart
- We are one of the only true flat fee MLS® System listing providers left in Canada.
- Our main goal is to help you sell privately — without involving any real estate agents whenever possible.
- We combine FSBO tools with optional professional support, so you choose the help you want, when you want it.
No games, no “discount brokerage” spin — just a modern FSBO platform that keeps you in control and protects your bottom line.
The FSBO Seller Profile
Built for Independent, Resourceful Sellers
Our system caters to people who think outside the box, aren’t afraid to roll up their sleeves, and care about keeping more of their equity.
Hands-On Mindset
FSBO sellers are comfortable being involved in the process: from taking calls and hosting showings, to negotiating and closing the deal.
Value & Savings
Paying a full commission doesn’t make sense to everyone. Our platform is designed for sellers who want professional-level exposure without a traditional fee structure.
Tech-Enabled Confidence
With modern tools, resources, and optional pro support, more people than ever are successfully selling on their own — and enjoying the process.
Our History & Focus
FSBO-First Since 1997
For Sale By Owner Inc. was established in 1997 in Edmonton, Alberta with a clear mission: give buyers and sellers an effective way to transact real estate at a fraction of traditional costs.
Through our websites ForSaleByOwner.ca and FSBO.ca, we’ve stayed focused on what works for real sellers:
- Affordable, professional listing tools
- Clear, transparent pricing
- Optional add-ons only when you want them
- Support that respects your independence
While others have pivoted to hybrid or full-service models, we’ve remained committed to FSBO-first solutions.
Why That Matters
You’re not being pushed toward a full-service package you don’t want. You’re choosing a platform where FSBO is the default, not an afterthought.
Why Choose Us?
Professional Listing Services Without the Hefty Commission
We combine comprehensive listing services with FSBO flexibility. You stay in control of your sale while leveraging the same kinds of tools and exposure that full-service agents use.
FSBO-First Platform
Our main goal is to help you sell privately, without the assistance of any real estate agents whenever possible. That’s our DNA, not a side offering.
True Flat Fee MLS® Access
There’s a lot of confusion around flat fee MLS® providers. We’re proud to be one of the only true flat fee MLS® System listing providers left in Canada.
Optional Pro Support
From Pro CMA & Pricing to Offer Assist, you can add professional help only where you need it most.
How Much Will You Save?
Compare FSBO vs. Traditional Commissions
The biggest difference you’ll notice with ForSaleByOwner.ca isn’t just the experience — it’s the savings. Keeping 3%–5% of your sale price in your pocket can be life-changing.
On a $500,000 sale, a traditional 5% commission could be $25,000 (plus applicable taxes). With a flat fee FSBO model, your marketing and MLS® exposure typically cost a small fraction of that.
That difference can become:
- A bigger down payment on your next place
- Debt paid off faster
- Money in the bank for renovations, travel, or savings
Ready to See Your Numbers?
Explore our pricing and run your own “what if” scenarios. You’ll see quickly how FSBO plus flat fee MLS® access compares to paying a full commission.
Simple, Honest FSBO
At ForSaleByOwner.ca, we’re not trying to be everything to everyone. We focus on being the best option for sellers who want to stay in control, sell smart, and save real money.
If that sounds like you, you’re exactly the kind of seller we built this platform for.